Heraeus Kulzer с июля 2017 изменит свое название
С июля 2017 года немецкий производитель стоматологических товаров Heraeus Kulzer начнет работать под новым именем – Kulzer.
В 2013 году японская компания по производству химических препаратов Mitsui Chemicals Group стала контролировать стоматологическое подразделение компании Heraeus. Это открыло новые географические и технологические возможности для Heraeus Kulzer. Сменив название, компания Kulzer полностью отделяется от своего предыдущего владельца и может ставить перед собой новые цели в развитии.
В марте этого года на Международной выставке в Кельне компания Kulzer уже с новым корпоративным дизайном будет представлять новые материалы, технологии и цифровые решения для стоматологических практик и лабораторий. Компания Kulzer уже познакомила своих потребителей с круглым символом, на котором изображен зуб, и который станет частью логотипа.
Представители компании заявляют, что после изменений компания останется для стоматологов и зубных техников такой, какой ее привыкли видеть: надежной и ориентированной на поиск решений и удовлетворение потребностей каждого клиента.
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Dental Tribune
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